Post by account_disabled on Mar 5, 2024 4:06:01 GMT -5
In this article we analyze together 5 films and documentaries, which can provide us with many ideas on how marketing helps brands grow but not only Indeed, in the fast-paced and ever-changing world of marketing, films and documentaries that explore this topic offer valuable insights. And they allow an in-depth analysis of the strategies that define the success of companies in the modern era. 1. The Founder The film The Founder , released in 2016, sees Michael Keaton play the story of Ray Kroc. The latter was the one who, after meeting the McDonald's brothers, decided to transform the company into the large chain we know today. Film “The Founder” The film offers numerous ideas starting from the theme of innovation . In fact, McDonald's has completely revolutionized the fast food sector by managing to offer quick service with a limited menu, focusing attention on quality and efficiency . The character of Ray Croc is the one who realizes how this business model could be easily scalable and replicable thanks to franchising.
And the film highlights how this strategy can transform a local company into a global one . Additionally, the film also raises ethical questions regarding Kroc's relationships with the McDonald brothers and how he gained control of the Belgium Phone Number company. Therefore it shows how success is not only linked to the economic level but can also be from a relational point of view. Today we all know how important McDonald's has become on a global level, and how over the years it has created many high-impact and memorable advertising campaigns. 2. Joy Joy is a 2015 film starring Jennifer Lawrence as Joy Mangano. The film tells the story of the latter and how she managed to become a successful entrepreneur despite several obstacles. Movie “Joy” The starting point, as for many other entrepreneurs, was for her to start from a common problem, also called pain point .
That is, the difficulty and mess in using traditional mops. From here she manages to find a solution and creates an innovative self-wringing mop . From a marketing point of view we see how it managed to respond directly to this market need . It thus demonstrates the importance of understanding and solving real consumer problems. As seen in the film, his main means of sales is teleshopping, which he uses to personally demonstrate his product, underlining how live presentations can be a powerful tool for direct marketing . In this way it is able to show the use of the product in real time. Joy Mangano's success demonstrates how a product-centric approach to marketing can turn an idea into a successful business. Also thanks to the combination with an engaging brand story and a solid communication strategy.
And the film highlights how this strategy can transform a local company into a global one . Additionally, the film also raises ethical questions regarding Kroc's relationships with the McDonald brothers and how he gained control of the Belgium Phone Number company. Therefore it shows how success is not only linked to the economic level but can also be from a relational point of view. Today we all know how important McDonald's has become on a global level, and how over the years it has created many high-impact and memorable advertising campaigns. 2. Joy Joy is a 2015 film starring Jennifer Lawrence as Joy Mangano. The film tells the story of the latter and how she managed to become a successful entrepreneur despite several obstacles. Movie “Joy” The starting point, as for many other entrepreneurs, was for her to start from a common problem, also called pain point .
That is, the difficulty and mess in using traditional mops. From here she manages to find a solution and creates an innovative self-wringing mop . From a marketing point of view we see how it managed to respond directly to this market need . It thus demonstrates the importance of understanding and solving real consumer problems. As seen in the film, his main means of sales is teleshopping, which he uses to personally demonstrate his product, underlining how live presentations can be a powerful tool for direct marketing . In this way it is able to show the use of the product in real time. Joy Mangano's success demonstrates how a product-centric approach to marketing can turn an idea into a successful business. Also thanks to the combination with an engaging brand story and a solid communication strategy.