Post by account_disabled on Mar 2, 2024 2:12:43 GMT -5
You can read in this interesting article (in English) taken from the BigCommerce blog , what you need is one (or more) landing pages ! It's not wrong to use the product or category pages of your online sales site as the landing page for your ads. However, as we will see, you can do better. A good ad is characterized by the ability to interpret the real and precise need of the user. If you create a landing page for each ad you are able to meet their expectations. Example 1 Search: “men's winter jacket with hood”. Which page do you think is best to show to this user? The page of a particular product of yours? Don't you think, however, that by showing other products of.
The same type, you would give the user more choice, thus increasing Brazil WhatsApp Number Data the probability of sales? The men's jackets page? In this way, however, the user may not have the patience to scroll through all the products to search only for those that satisfy the expressed requests. Here is the opportunity you could have by landing the user on a specifically built landing page. Insert some strong points of your shop or this type of product in your ads. For example, time discount, unparalleled waterproofness and breathability. Example 2 Your customers can easily be divided into very different audience segments.
Staying with the example of jackets, try to imagine what type of user can be identified in one of these possible searches: leather (fashionable, expensive) on offer (cheap) elegant (classic, expensive) slim fit (modern, sporty) Compared to example 1, this time the discriminant is not the product, but the person who is looking for it. In addition to a discussion of price and aesthetics, in fact, the personal conception of value attributed to the product is important. In fact, it is precisely on this last aspect that your landing page should leverage. In fact, if you know the expectations and characteristics of your customer, you have the possibility of creating targeted communication.
The same type, you would give the user more choice, thus increasing Brazil WhatsApp Number Data the probability of sales? The men's jackets page? In this way, however, the user may not have the patience to scroll through all the products to search only for those that satisfy the expressed requests. Here is the opportunity you could have by landing the user on a specifically built landing page. Insert some strong points of your shop or this type of product in your ads. For example, time discount, unparalleled waterproofness and breathability. Example 2 Your customers can easily be divided into very different audience segments.
Staying with the example of jackets, try to imagine what type of user can be identified in one of these possible searches: leather (fashionable, expensive) on offer (cheap) elegant (classic, expensive) slim fit (modern, sporty) Compared to example 1, this time the discriminant is not the product, but the person who is looking for it. In addition to a discussion of price and aesthetics, in fact, the personal conception of value attributed to the product is important. In fact, it is precisely on this last aspect that your landing page should leverage. In fact, if you know the expectations and characteristics of your customer, you have the possibility of creating targeted communication.