Post by sakibkhan50 on Feb 27, 2024 1:24:58 GMT -5
Furthermore, 20 of the most followed creators in the UK previewed the box on the social network , increasing user curiosity. But also their desire to buy it, to be part of those who owned the most viral products on TikTok. TikTok by @maimoonashah_ The campaign demonstrates that big brands are increasingly aware of the power of social media: today, more than ever, it is important to follow what users like online , riding the wave of the moment. L'Oréal grasped the virality of its products online and didn't let it slip away . Indeed, it listened to the needs of its consumers and brought them what they wanted. How? Collaborating with TikTok , the first app in terms of success and profit for companies at the moment. And to date the beauty sector is certainly the most influential and successful on the platform. Beauty Influencer on TikTok Why is #TikTokMadeMeBuyIt successful? The influence of this hashtag is now evident: it leads to reaching millions of views and drives user conversion. And it's likely that those online views will then become offline sales . It is no coincidence that “TikTok leggings” – referring to a pair of trousers that have gone viral – was the most searched term on Amazon in January 2020 , thanks to a video published by content creator Lauren Wolfe , who boasts over 900k followers.
Source: Marketplace Pulse This, thanks to users who rushed to the shopping Ecuador Mobile Number List app to purchase them after watching the video. And even today it is one of the most searched terms on the platform. The same happened with a bodysuit that the creator herself, Lauren, showed in a more recent video published last December 3rd. The video in question obtained 1.4 million likes and over 3000 comments . And the conversion of users didn't stop at TikTok: the bodysuit immediately sold out on Amazon and is nowhere to be found. TikTok by @laurenwolfe But what makes the products shown on TikTok go viral? Authenticity and… What makes the products presented on TikTok go viral is the authenticity that users feel . The more a product is shown to the public in a simple, genuine and authentic way, the more success it will achieve. And in this, TikTok differs from other social platforms. On TikTok, in fact, anyone can publish videos in which they talk about a product and go viral, thanks to the platform's algorithm which "rewards" those who publish interesting and quality content beyond the number of followers. It is no coincidence that Millennial users in Italy , for example, are 1.9 times more likely to create videos and tag a brand after purchasing one of their products , compared to other social media .
Consumers prefer to buy from real people who are similar to them , rather than through well-curated but impersonal advertisements that empathize little with their target. It is no secret that micro influencers , with less success , have greater coverage on social media and are able to influence their audience more than macro influencers or real celebrities who have a much larger following. We feel them closer to us, and it is easier to identify with them: we talked about it in this article ! …credibility People prefer to listen to advice from those who seem to speak directly to them. For example, the video mentioned previously in which that girl shows how she applies L'Oréal foundation was successful mainly because her face is simple, common, believable . She is a girl like many others, and at the beginning of the video she talks about the imperfections of her skin. She convinces those who listen to her, she gets closer to her followers and makes them feel understood . And the brands on TikTok have understood that the secret to success lies in credibility : they no longer focus on artificial and overly constructed sponsorships, but on original, authentic and user-friendly content, also thanks to simple and not extremely well-known people as testimonials .
Source: Marketplace Pulse This, thanks to users who rushed to the shopping Ecuador Mobile Number List app to purchase them after watching the video. And even today it is one of the most searched terms on the platform. The same happened with a bodysuit that the creator herself, Lauren, showed in a more recent video published last December 3rd. The video in question obtained 1.4 million likes and over 3000 comments . And the conversion of users didn't stop at TikTok: the bodysuit immediately sold out on Amazon and is nowhere to be found. TikTok by @laurenwolfe But what makes the products shown on TikTok go viral? Authenticity and… What makes the products presented on TikTok go viral is the authenticity that users feel . The more a product is shown to the public in a simple, genuine and authentic way, the more success it will achieve. And in this, TikTok differs from other social platforms. On TikTok, in fact, anyone can publish videos in which they talk about a product and go viral, thanks to the platform's algorithm which "rewards" those who publish interesting and quality content beyond the number of followers. It is no coincidence that Millennial users in Italy , for example, are 1.9 times more likely to create videos and tag a brand after purchasing one of their products , compared to other social media .
Consumers prefer to buy from real people who are similar to them , rather than through well-curated but impersonal advertisements that empathize little with their target. It is no secret that micro influencers , with less success , have greater coverage on social media and are able to influence their audience more than macro influencers or real celebrities who have a much larger following. We feel them closer to us, and it is easier to identify with them: we talked about it in this article ! …credibility People prefer to listen to advice from those who seem to speak directly to them. For example, the video mentioned previously in which that girl shows how she applies L'Oréal foundation was successful mainly because her face is simple, common, believable . She is a girl like many others, and at the beginning of the video she talks about the imperfections of her skin. She convinces those who listen to her, she gets closer to her followers and makes them feel understood . And the brands on TikTok have understood that the secret to success lies in credibility : they no longer focus on artificial and overly constructed sponsorships, but on original, authentic and user-friendly content, also thanks to simple and not extremely well-known people as testimonials .