Post by samueldavidd109 on Feb 20, 2024 3:31:59 GMT -5
The FEDE-Aepe presents the XXVIII Outdoor Advertising Conference, which will take place on June 12, 13 and 14 at the San Miguel Auditorium in El Puerto de Santa María (Cádiz). The annual Foreign Environment forum has one more international character this year thanks to the sponsorship of Samsung and the collaboration of the City Councils of El Puerto de Santa María and Cádiz , and expects an attendance similar to that of the last editions, around 200 professionals and companies. Innovation and Research will be the main topics of the Conference, something logical given the great advances that are being produced in the External Environment due to digitalization, new media, progress in data collection and analysis, and the increase in knowledge of the audiences, habits and uses of citizens. We are facing an increasingly personalized and experiential medium, which takes advantage of the advantages and possibilities provided by digitalization and the information and data provided by new technologies to improve the notoriety, impact and effectiveness of actions abroad, in many cases interacting with the consumers.
The conference will open with #GetOutOfHome , possibly the largest campaign that has been carried out in the United States to show the effectiveness and impact of the Outdoor medium, which will be Denmark Telegram Number Data presented by Stephen Freitas, Marketing Director of the OAAA, American Outdoor Association , the head of the action. , and that will also be able to provide the vision of the environment in the United States. The block of presentations on Innovation will include interesting proposals on "Interactive Outdoor Experiences" , with Daniel Torrico, managing director of Wildbytes, an agency for innovation and interactive experiences applied to the outdoor environment that works in the United States and many other countries; and analysis of advances such as "People Based OOH Communications" , with Pilar Véguez, Director of Operations at Posterscope.
The advances in research abroad can be seen with several presentations, such as " Memory in the Foreign Environment ", a study that will be presented by Córdoba Ruiz, CEO of the Entusiasmo Group and president of La FEDE-Agencies of Spain; the “” First AIMC Q Panel on Shopping Centers and Outdoor Advertising “, with Pablo Alonso, Technical General Director of AIMC; « Resizing the External Environment », with Enrique Yarza, president of Media Hotline; and « The measurement of new environments: Geomex 3.0, Geometro, Geobus, Geoindoor « , with Yolanda Marugán, projects & clients director of Cuende Infometrics; You will also be able to learn in depth about the LMVH practical cases , which will be presented by Alma Vázquez, key account manager of Havas Media Spain; and Nivea Urban Skin , with Noelia Fernández, brand lead of OMD, which won Gold at the 2018 Eficacia Awards for the best tactical campaign. Mario Sánchez del Real , partner and general creative director of Peanuts&Monkeys, will give a creative vision on "Outer Space and beyond."
The conference will open with #GetOutOfHome , possibly the largest campaign that has been carried out in the United States to show the effectiveness and impact of the Outdoor medium, which will be Denmark Telegram Number Data presented by Stephen Freitas, Marketing Director of the OAAA, American Outdoor Association , the head of the action. , and that will also be able to provide the vision of the environment in the United States. The block of presentations on Innovation will include interesting proposals on "Interactive Outdoor Experiences" , with Daniel Torrico, managing director of Wildbytes, an agency for innovation and interactive experiences applied to the outdoor environment that works in the United States and many other countries; and analysis of advances such as "People Based OOH Communications" , with Pilar Véguez, Director of Operations at Posterscope.
The advances in research abroad can be seen with several presentations, such as " Memory in the Foreign Environment ", a study that will be presented by Córdoba Ruiz, CEO of the Entusiasmo Group and president of La FEDE-Agencies of Spain; the “” First AIMC Q Panel on Shopping Centers and Outdoor Advertising “, with Pablo Alonso, Technical General Director of AIMC; « Resizing the External Environment », with Enrique Yarza, president of Media Hotline; and « The measurement of new environments: Geomex 3.0, Geometro, Geobus, Geoindoor « , with Yolanda Marugán, projects & clients director of Cuende Infometrics; You will also be able to learn in depth about the LMVH practical cases , which will be presented by Alma Vázquez, key account manager of Havas Media Spain; and Nivea Urban Skin , with Noelia Fernández, brand lead of OMD, which won Gold at the 2018 Eficacia Awards for the best tactical campaign. Mario Sánchez del Real , partner and general creative director of Peanuts&Monkeys, will give a creative vision on "Outer Space and beyond."