Post by account_disabled on Feb 17, 2024 22:53:49 GMT -5
Second, make the form stand out by putting it in a box or by having a border around it. Draw attention to the call to action. Use a contrasting colour for the submit button and boost its size just a shade. Making a Call To Action stand out can make a huge difference to your overall conversion rate. 6. Stop Using “Submit” nanorep This one’s been talked about at length, but call-to-action copy is important. Here’s why “Submit” is a horrible call to action button: It doesn’t add any value. I mean, who can get excited about hitting “Submit”? Your offer is supposed to improve my life in some way, isn’t it? Focus every element of your landing page on the benefit to the user .
NanoRep is saying that their product can “Boost Online Sales”, and who Buy TG Database wouldn’t want that? But instead of getting my excited about boosting my sales, I’m just going to “Submit” my information to you? Isn’t this a trade? I give you information, and you give me something in return. So why not turn your call to action button into something that relates to the action. Something that adds value. Something like: Sign Up For Free Demo And for extra emphasis you could cement the offer by putting a short sentence underneath that says: Discover how you can easily boost sales and improve your customer service Want to see just how much of a difference the call to action copy can make? Check out this case study that boosted conversion by over 620%.
Be Clear About the Benefits (Not The Features) pentaho Why do people buy something? Do people buy water because it’s clear and it’s wet? No, they buy it because it quenches their thirst. The same goes for software. People don’t buy it because of all of the amazing buttons they can push, they buy it because they want to make their lives better or their businesses healthier. What value is your offer giving to your visitors? Focus on that value and you will see your conversion rates soar. In this example, Pentaho needs to stop talking about what the report is about, and talk more about why I should care.
NanoRep is saying that their product can “Boost Online Sales”, and who Buy TG Database wouldn’t want that? But instead of getting my excited about boosting my sales, I’m just going to “Submit” my information to you? Isn’t this a trade? I give you information, and you give me something in return. So why not turn your call to action button into something that relates to the action. Something that adds value. Something like: Sign Up For Free Demo And for extra emphasis you could cement the offer by putting a short sentence underneath that says: Discover how you can easily boost sales and improve your customer service Want to see just how much of a difference the call to action copy can make? Check out this case study that boosted conversion by over 620%.
Be Clear About the Benefits (Not The Features) pentaho Why do people buy something? Do people buy water because it’s clear and it’s wet? No, they buy it because it quenches their thirst. The same goes for software. People don’t buy it because of all of the amazing buttons they can push, they buy it because they want to make their lives better or their businesses healthier. What value is your offer giving to your visitors? Focus on that value and you will see your conversion rates soar. In this example, Pentaho needs to stop talking about what the report is about, and talk more about why I should care.