Post by account_disabled on Dec 25, 2023 22:24:53 GMT -5
The independent agency RECMA has positioned IPG Mediabrands as a leader in New Business globally in 2020 . This report analyzes various data in order to build a relevant comparison between the main media agencies around the world. Thus, according to RECMA, IPG Mediabrands occupies the first position in the business balance obtained by the group , having achieved a market share in volume of activity of 12% and scoring 41% of the New Business during the last 3 years. Some data and a position to which Spain has contributed strongly, thanks to the incorporation of advertisers such as Nestlé, Loterías, Turespaña, Photobox-Hofmann, LaLiga, Oléphone, GrandVision, Nespresso, Mattel and Wallapop, among others, to its portfolio.
In this way, RECMA has once again placed UM and Initiative, agencies of the IPG Mediabrands group, among the agencies with the greatest vitality among the 700 companies from 47 countries analyzed Phone Number List by RECMA. The Spanish case RECMA thus recognizes the leadership of the IPG Mediabrands agencies, whose CEO is David Colomer, highlighting their significant growth and impact in the Spanish market. This is the case of UM - which last year renewed its general management, now headed by Patricia Fernández in Madrid, and Oriol Arjona in Barcelona, professionals with more than two decades of experience in the sector -, which, according to the independent French agency RECMA has strengthened the growth of its activity, since it has increased by 169% in the last three years. In addition, RECMA also places Initiative in the TOP 3 with an activity growth of 163%.
These recognitions from RECMA support the extraordinary growth that UM and Initiative have experienced in recent years , having been awarded awards such as Media Network of the Year 2019 in EMEA by Campaign; recognized as the first agency in “Client Portfolio Growth” in 2020 in Spain by RECMA and, also, “Leading Agency” in the “Global Media Agencies” report by The Forrester Wave, one of the most influential research and advisory firms in the world . The development of the IPG Mediabrands group agencies has come both from the loyalty of their clients and from the incorporation of new ones , as well as from investment in new capabilities in the field of data, technology, content or digital integration. Initiative currently leads the comprehensive media strategy exclusively in Spain for clients such as Amazon (first advertiser worldwide).
In this way, RECMA has once again placed UM and Initiative, agencies of the IPG Mediabrands group, among the agencies with the greatest vitality among the 700 companies from 47 countries analyzed Phone Number List by RECMA. The Spanish case RECMA thus recognizes the leadership of the IPG Mediabrands agencies, whose CEO is David Colomer, highlighting their significant growth and impact in the Spanish market. This is the case of UM - which last year renewed its general management, now headed by Patricia Fernández in Madrid, and Oriol Arjona in Barcelona, professionals with more than two decades of experience in the sector -, which, according to the independent French agency RECMA has strengthened the growth of its activity, since it has increased by 169% in the last three years. In addition, RECMA also places Initiative in the TOP 3 with an activity growth of 163%.
These recognitions from RECMA support the extraordinary growth that UM and Initiative have experienced in recent years , having been awarded awards such as Media Network of the Year 2019 in EMEA by Campaign; recognized as the first agency in “Client Portfolio Growth” in 2020 in Spain by RECMA and, also, “Leading Agency” in the “Global Media Agencies” report by The Forrester Wave, one of the most influential research and advisory firms in the world . The development of the IPG Mediabrands group agencies has come both from the loyalty of their clients and from the incorporation of new ones , as well as from investment in new capabilities in the field of data, technology, content or digital integration. Initiative currently leads the comprehensive media strategy exclusively in Spain for clients such as Amazon (first advertiser worldwide).