Post by account_disabled on Dec 9, 2023 23:28:12 GMT -5
Discover them and don't commit a single one! 1. Jump in without prior planning Brands that emerge on the market without doing any type of branding planning are much more frequent than you imagine. Even if you do a quick search on social media , you can easily find brands that don't really know who they are, where they're going, who they're talking to... They're lost! And the fault lies in the lack of preparation. To avoid making this mistake, start structuring the organization of your brand persona taking into account basic aspects such as: Voice tone; Semantic constellation (group of words that have meaning in the brand's linguistic universe); Ways of arguing; Quotes and authors that represent the segment.
With this in hand, you will now have the first steps to align Phone Number List other strategic and operational elements of your brand identity. 2. Not thinking well enough about the name How cool would it be if a company's name came out of nowhere while you're taking a shower or minutes before going to sleep, right? Although it can happen, it is very difficult for the ideal name of your brand to be born like this. And by ideal, I mean many variables that make the name your most important marketing decision. Your brand name must provide value and sound good.
Do not be generic, excessively long, difficult to pronounce or write. Care must be taken so that it does not lead to misinterpretations or that it is too similar to the competition. And if you plan to put your first or last name, think again unless your brand is a living reflection of you. Don't forget that it must also be registrable. Yes, there is a lot to consider, so don't be discouraged if you don't come up with a clever idea. Choosing the name is also part of your branding strategy , so, if you wish, you can look for a professional to help you with the task.
With this in hand, you will now have the first steps to align Phone Number List other strategic and operational elements of your brand identity. 2. Not thinking well enough about the name How cool would it be if a company's name came out of nowhere while you're taking a shower or minutes before going to sleep, right? Although it can happen, it is very difficult for the ideal name of your brand to be born like this. And by ideal, I mean many variables that make the name your most important marketing decision. Your brand name must provide value and sound good.
Do not be generic, excessively long, difficult to pronounce or write. Care must be taken so that it does not lead to misinterpretations or that it is too similar to the competition. And if you plan to put your first or last name, think again unless your brand is a living reflection of you. Don't forget that it must also be registrable. Yes, there is a lot to consider, so don't be discouraged if you don't come up with a clever idea. Choosing the name is also part of your branding strategy , so, if you wish, you can look for a professional to help you with the task.