Post by account_disabled on Oct 23, 2023 5:19:32 GMT -5
You've probably already heard that Content Marketing is a harbinger of the future .The question is, where do these conclusions come from?Even though Content Marketing brings enormous benefits to most companies and activities around the world , many marketers still don't seem to know the answer to this question. So let's shed some light on this surprising and at the same time fascinating phenomenon. Here is a list of ten facts that will dispel any doubts about the power of Content Marketing
Until recently, paid advertising dominated online marketing. Nowadays, however, customers are increasingly taking advantage of the option to block ads they do Email List not want to see. As of August 2015, approximately 200 million people worldwide used ad blockers. Although on the one hand this is a good solution for consumers, on the other hand it is a challenge for brands for which paid advertising is still a popular method Fortunately, there is another option to reach customers, and one that cannot be blocked by any anti-advertising software.
The secret is in the content.Apart from the obvious advantage of being resistant to ad-blockers, good content has one more advantage over paid advertising: it effectively attracts customers. Campaigns using interesting content achieve better results and are therefore increasingly used in marketing strategies.
Although content that can be digested quickly is valued in the marketing community, some people actually read even long articles. According to information provided by NewsCred, brands that create interesting, high-quality content attract customers who are willing to spend a significant amount of time browsing their websites. In the long run, such involvement leads to increased brand recognition and, as a result, higher sales and further engagement.
Most marketers in the B2B segment base their marketing strategies on Content Marketing. In addition to facilitating contact with the customer, it also allows them to create stable value and a more lasting relationship between the customer and the brand.
Until recently, paid advertising dominated online marketing. Nowadays, however, customers are increasingly taking advantage of the option to block ads they do Email List not want to see. As of August 2015, approximately 200 million people worldwide used ad blockers. Although on the one hand this is a good solution for consumers, on the other hand it is a challenge for brands for which paid advertising is still a popular method Fortunately, there is another option to reach customers, and one that cannot be blocked by any anti-advertising software.
The secret is in the content.Apart from the obvious advantage of being resistant to ad-blockers, good content has one more advantage over paid advertising: it effectively attracts customers. Campaigns using interesting content achieve better results and are therefore increasingly used in marketing strategies.
Although content that can be digested quickly is valued in the marketing community, some people actually read even long articles. According to information provided by NewsCred, brands that create interesting, high-quality content attract customers who are willing to spend a significant amount of time browsing their websites. In the long run, such involvement leads to increased brand recognition and, as a result, higher sales and further engagement.
Most marketers in the B2B segment base their marketing strategies on Content Marketing. In addition to facilitating contact with the customer, it also allows them to create stable value and a more lasting relationship between the customer and the brand.